If you live in the Phoenix metro, chances are you’ve heard of Groove. This local chain of adult entertainment stores has built a reputation for being clean, comfortable, and approachable — qualities that not every adult shop can claim. Instead of dimly lit aisles and awkward stares, Groove delivers a professional and inviting environment that makes shopping for intimacy products feel perfectly normal.
Groove isn’t just one store hidden away in a corner of town. With four locations across Phoenix and Gilbert, the brand has planted itself firmly in the Valley’s adult retail scene. Whether you’re in the East Valley, Uptown, Arcadia, or the far Westside, there’s a Groove nearby — and most are open late enough to fit whatever schedule you keep. Each store has its own character, but all of them share the same commitment to knowledgeable staff, an inclusive atmosphere, and a wide selection of products for every taste.
Arcadia has that unique mix of old-school Phoenix grit and modern trendiness, and Groove Arcadia fits right in. Located on East Thomas Road, this store is a favorite for central city residents who want an adult shop that feels approachable and easygoing. Customers often mention how friendly the staff is and how comfortable they felt browsing — whether they were shopping alone or with a partner.
The late-night hours make it a natural fit for the area’s nightlife crowd. You can grab dinner nearby, swing through Groove to pick up something fun, and still have time to make it to your evening plans. It’s a perfect reflection of the Arcadia lifestyle: stylish, lively, and always ready for something new.
Location Info:
Address: 3535 East Thomas Road, Phoenix, AZ
Phone: 602-956-5656
Email: info@inthegroove.com
Hours:
Monday–Thursday: 10am–11pm
Friday–Saturday: 10am–12am
Sunday: 11am–10pm
In the East Valley, Groove Gilbert has carved out a loyal following. Nestled on North Gilbert Road in Gilbert Encinas Plaza, this location reflects the community vibe of its surroundings. Gilbert might be known for family-friendly dining and suburban charm, but Groove Gilbert shows the town knows how to let loose, too.
Locals love that the staff here make first-time visits stress-free. The store is clean, well-organized, and surprisingly discreet given its busy location. With a wide selection of toys, lingerie, and wellness products, Groove Gilbert has become the go-to spot for couples in the East Valley who want to keep things fun. Open until 11pm on weekends, it’s also convenient for those spontaneous late-night shopping trips.
Location Info:
Address: 1044 North Gilbert Road, Gilbert, AZ
Phone: 480-507-3496
Email: info@inthegroove.com
Hours:
Monday–Thursday: 10am–10pm
Friday–Saturday: 10am–11pm
Sunday: 11am–10pm
North Central Phoenix has its own rhythm, and Groove Uptown on Glendale Avenue matches it perfectly. While this location is a little smaller than some of the others, it has the same Groove personality: welcoming, discreet, and inclusive. It’s a favorite for locals who don’t want to drive across town just to shop at a bigger store.
What sets Groove Uptown apart is its loyal base of repeat customers. Many describe it as their “neighborhood shop,” a place where they know they’ll be treated respectfully every time. It’s clean, organized, and staffed by people who actually care about making the shopping experience comfortable — which is exactly why it has earned its reputation as a North Central staple.
Location Info:
Phone: 602-237-6927
Email: info@inthegroove.com
Hours:
Monday–Thursday: 10am–10pm
Friday–Saturday: 10am–11pm
Sunday: 11am–10pm
Out on West Indian School Road, Groove West serves as the go-to spot for West Valley residents. This location is larger, busier, and known for its extended hours — staying open until midnight on weeknights and 1am on weekends. It’s the perfect late-night option if you’re looking to make an unplanned stop after a night out.
Groove West has the biggest “after-dark” personality of the four stores. It draws in a wide variety of customers, from night owls and partygoers to couples who want to browse together after dinner. The extended hours alone make it a standout, but customers also rave about the size of the selection and the professionalism of the staff.
Location Info:
Phone: 623-245-3008
Email: info@inthegroove.com
Hours:
Monday–Thursday: 10am–Midnight
Friday–Saturday: 10am–1am
Sunday: 11am–Midnight
No matter which location you visit, Groove feels consistent: professional, clean, and inclusive. The chain is women-owned and proudly LGBTQ+ friendly, making it one of the most approachable adult store brands in Arizona. Each shop balances a discreet environment with a knowledgeable staff that can answer questions without making you feel out of place.
With locations in Gilbert, Uptown, Arcadia, and West Phoenix, Groove makes it easy for Valley residents to find a trusted adult store close to home. Whether you’re shopping for yourself, looking for a unique gift, or just curious about what’s out there, Groove offers a safe space to explore.
For more on the Valley’s adult nightlife, events, and exclusive features, check out Phoenix Strip Clubs Magazine — your guide to where to go and what’s happening in the local adult scene.
